During Florida Georgia Line‘s highly anticipated performance of “Anything Goes” at the 2015 “CMT Music Awards” on June 10 – for the first time in award show history – Meerkat will live stream the entire performance literally from the front row. Meerkat users will be able to watch the performance live (and later on-demand) in a custom designed Mountain Dew skinned player. This marks the latest in a larger partnership between Mountain Dew and Florida Georgia Line.
The live awards telecast is CMT’s most-watched night of the year. This activation leverages the reach of all three brands and undeniably one of country music’s biggest acts to engage fans in an innovative social co-viewing experience.
The live stream will live within the Meerkat app that will be distributed via CMT’s Twitter and Facebook page and then shared from Mtn Dew’s so both CMT & Dew handles will be broadcasting access to the stream on Meerkat.
For those who missed the stream live on Meerkat, Mtn Dew & CMT will be allowing people to see this front row view again and relive the experience via a video link of the performance for 1 week after the awards, thanks to Mountain Dew. The video will be distributed via Mtn Dew’s social handle and promoted from CMT’s social handles post show.
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