Gary Allan encourages bullriding fans to Get Off On The Pain, as he kicks off this year’s PBR Cowboy Invitational and showcases tracks from his upcoming release!

Gary Allan will be performing exclusive and never before released music from his upcoming album at the 2010 Dickies Iron Cowboy Invitational, Allan’s album, “Get Off On The Pain” will be in stores and online March 9th. The 2010 Dickies Iron Cowboy Invitational presented by WinStar World Casino is considered the biggest one day event in PBR history.

In addition to this monumental show in Arlington, Texas, Gary Allan has also signed on to be the sound of this season’s PBR experience leading up to the March 9th album release, including playing music from the new album playing during PBR events and assorted contests (VIP tickets to an upcoming PBR event, Gary Allan VIP prize packs, CD’s, and much more!). PBR and Gary Allan fans will also have the chance to enter to win the trip of a lifetime to the 2010 PBR World Finals in Las Vegas.