Fox executives reveal plans for an all-new awards show titled the American Country Awards.

Country music artists will soon have another trophy to aim for as Fox executives announce the launch of an all-new fan-voted awards show coming this winter. The American Country Awards will air December 6th from fabulous Las Vegas, Nevada. It will be a live 2-hour broadcast showcasing performances, special guests, and fan-voting campaigns. There has been no announcement so far as to who will host or perform on the show, but with Fox’s deep pockets and wide audience, I’m sure they will not disappoint!

“So many of the American Idol contestants or winners were going to the Country format, so we thought there was a good link to tie in Country music with FOX. It’s going to be presented in a variety show format. There will be awards given out, but they won’t be your typical ‘Entertainer Of The Year’ or ‘Song Of The Year’ awards. The awards are secondary to what we want the show to be about. We want to make great performances on the show that are something you can’t see on the ACM and CMA Awards.” -Fletcher Foster (co-producer of the awards show).

Categories for the awards include “Artist Of The Year,” “Album Of The Year,” “Touring Artist Of The Year,” “Single Of The Year” and “Music Video By A Breakthrough Artist,” among others. Further details about the show will be announced as the date gets closer.

Is this a marketing scheme to capitalize on the resurgence of mainstream country music, or just a broadcasting company trying to give its’ viewers more of what they want? Do we care? What do you think?Country Music Photo Gallery